Our mission: Convenient and affordable access to nutritious produce for everyone.
We don’t just have a dream. We have a plan!
Our commitment to delivering nutritious produce at affordable prices
Don’t know about you but we think it is shocking that 31% of Canadians struggle to meet their daily recommended intake of fruit and vegetables.
We believe that everyone should have easy and affordable access to quality fruit and vegetables. The Vitabox and delivery system was designed so that every person can get their recommended weekly servings of fruit and vegetables at the lowest price on the market.
Our passion for designing a new Convenience for everyone
C-KIOSK is a physical kiosk made of insulated smart food lockers that leverage elements of the Internet of Things and Machine Learning. Thanks to insulation, fruit and vegetables remain fresh for longer, so you can pick them up at a time and location that is most convenient for you.
We are planning to install thousands of C-KIOSKs so that everyone has convenient access to fruit and vegetables
Our determination to fight waste
Canada is one of the largest producers of food waste on Earth. In monetary terms, Canada wastes $31 billion worth of food every year. When factoring in associated costs, like environmental impact, the figure balloons to almost $100 billion.
This translates to 13 million tons of waste, half of which is accounted for by fruit and vegetables.
We work across the supply chain - from farmer to wholesalers - to capture surplus food before it ends up in the landfill and negatively impacts our environment.